Insights in action: Local knowledge fueling Goya’s growth
Many conversations on the role of the insights function these days seem to touch on the need to be able to incorporate and make sense of data from a vast range of sources, from ad hoc research to sales...
View ArticleInsights in Action: Ethnography sharpens Gillette razor launch in India
Just wanted to bring to your attention a great long-form piece by the AP’s Mae Anderson on Procter & Gamble’s adventures in ethnography as it determined how to sell its Gillette razors in India....
View ArticleHispanics shop more, shop early, shop mobile
Every year, the holiday season presents an opportunity for marketers and retailers to gather vast amounts of data on consumers as shoppers head out (or online) in droves to fulfill wish lists. But not...
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